Preconfigured Custom Report Reference
  • 16 Apr 2020
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Preconfigured Custom Report Reference

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Article summary

The following table contains key information for the preconfigured custom reports licensed with the Custom Reports feature. You can view samples of these custom reports by downloading the Zedesco sample profiles using the Install Components link in the left pane of Webtrends Administration. This table provides a quick overview of information that is required for these reports.

The following list describes the headings used in the table:

Report Name
Shows the title of the custom reports. For a listing of all custom reports, see Web Analysis > Report Configuration > Custom Reports > Reports.

Key Web Log Field
Shows the name of the field in the Web activity data file that Webtrends uses to create the report. For more information about Web activity data fields (also known as log fields), see the Webtrends Guide to Web Analytics.

Webtrends Query Parameter
Shows the Webtrends query parameters that Webtrends uses to create the corresponding report. The Webtrends query parameters are designated as dim for dimension and meas for measure. For more information about Webtrends query parameters, see “Query Parameter Reference.”

In some instances, Custom Drilldown is listed instead of a query parameter. This means that you can create a drilldown dimension to track sub-levels within a primary category of data.

Visitor History
Shows the Visitor History category that you should enable to generate the report. Visitor History captures several categories of information, each of which offers a variety of different measurements and possible report combinations that allow visitor segmentation.

You can enable Visitor History behavior categories on a per-profile basis. For more information about Visitor History, see “Tracking Visitors Across Visits in Webtrends Analytics.”

Report NameKey Web Activity Data FieldWebtrends Query Parameter Dimension/MeasureVisitor History Category
Area CodesIP AddressNoneNone
Browser Cookie SupportURI QueryWT.co - dimNone
Browsing HoursURI QueryWT.bh - dimNone
Buyers vs. Non-BuyersURI QueryWT.vr_brws - dim
WT.tx_s - meas
WT.tx_u - meas
WT.vr.bt_d - meas
WT.vr.bt_w - meas
WT.vr.bt_m - meas
WT.vr.bt_q - meas
WT.vr.bt_y - meas
Purchase
Buyers vs. Non-Buyers by Page (SmartView)URI QueryWT.vr_brws- dim
WT.tx_s - meas
WT.tx_u - meas
Purchase
Campaign IDsURI QueryWT.vr.rac - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
CampaignsURI QueryCustom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Campaigns by Countries
Campaigns by DMA
IP AddressCustom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Campaigns by Lifetime ValueURI QueryWT.vr.ltb - dim
Custom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
Campaign Purchase
Campaigns by MSAIP AddressCustom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Campaigns by New vs. Repeat BuyersURI QueryWT.vr_by - dim
Custom Drilldown
WT.tx_s - meas
WT.tx_u - meas
Campaign Purchase
Campaigns by New vs. Repeat VisitorsURI QueryWT.vr.rac - dim
Custom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
Campaign
Campaigns by Regions
Campaigns by States/Provinces
IP AddressCustom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Campaigns by TimeURI QueryCustom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
None
Color PalettesURI QueryWT.cd - dimNone
Content Group DurationNoneNoneNone
Content Groups of InterestURI QueryWT.cg_n - dimNone
Creative TypesURI QueryWT.vr.rac_ct - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
CreativesURI QueryWT.vr.rac_cr - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Demand ChannelsURI QueryWT.vr.rac_dc - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Designated Marketing AreasIP AddressNoneNone
Email Campaign IDsURI QueryWT.vr.rac - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Email CampaignsURI QueryCustom Drilldown
WT.mc_ev - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Email Conversion
Funnel by Campaigns
URI QueryWT.vr.rac - dimCampaign
Geography DrilldownIP AddressNoneNone
GMT OffsetsURI QueryWT.tz - dimNone
Initial ReferrersURI QueryWT.vr.fr - dim
WT.vr.vt_d - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.bt_d - meas
WT.vr.bt_w - meas
WT.vr.bt_m - meas
WT.vr.bt_q - meas
WT.vr.bt_y - meas
Visit
Purchase
Initial Search EnginesURI QueryWT.vr.ise - dim
WT.vr.isep - dim
WT.tx_s - meas
WT.tx_u - meas
WT.vr.bt_d - meas
WT.vr.bt_w - meas
WT.vr.bt_m - meas
WT.vr.bt_q - meas
WT.vr.bt_y - meas
Search Engine
Purchase
Java SupportURI QueryWT.jo - dimNone
JavaScript SupportURI QueryWT.js - dimNone
JavaScript VersionsURI QueryWT.jv - dimNone
Key Metrics Over TimeURI QueryWT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.vt_d -meas
WT.vr.vt_w -meas
WT.vr.vt_m -meas
WT.vr.vt_y -meas
WT.vr.bt_d - meas
WT.vr.bt_w - meas
WT.vr.bt_m - meas
WT.vr.bt_q - meas
WT.vr.bt_y - meas
Visit
Purchase
LanguagesURI QueryWT.ul - dimNone
Lifetime ValuesURI QueryWT.vr.ltb - dim
WT.tx_s - meas
WT.tx_u - meas
WT.vr.vt_d -meas
WT.vr.vt_w -meas
WT.vr.vt_m -meas
WT.vr.vt_y -meas
Visit
Purchase
Links Measures (SmartView)URI QueryWT.tx_s - meas
WT.tx_u - meas
None
Marketing ActivitiesURI QueryWT.vr.rac_ma - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Marketing ProgramsURI QueryWT.vr.rac_mp - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Metropolitan Statistical AreasIP AddressNoneNone
Most Recent Search Engines (All)URI QueryWT.vr.r_se - dim
WT.vr.r_sep - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
Most Recent Search Engines (Organic)URI QueryWT.vr.rog_se - dim
WT.vr.rog_sep - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
Most Recent Search Engines (Paid)URI QueryWT.vr.rpd_se - dim
WT.vr.rpd_sep - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
Most Recent Search Keywords (All)URI QueryWT.vr.r_sep - dim
WT.vr.r_se - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
Most Recent Search Keywords (Organic)URI QueryWT.vr.rog_sep - dim
WT.vr.rog_se - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
Most Recent Search Keywords (Paid)URI QueryWT.vr.rpd_sep - dim
WT.vr.rpd_se - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
Most Recent Searches by Entry Page (All)URI QueryWT.vr.fe - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
Most Recent Searches by Entry Page (Organic)URI QueryWT.vr.fe - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
Most Recent Searches by Entry Page (Paid)URI QueryWT.vr.fe - dim
WT.tx_s - meas
WT.tx_u - meas
Search Engine
New vs. Repeat BuyersURI QueryWT.vr_by - dim
WT.tx_s - meas
WT.tx_u - meas
WT.vr.bt_d - meas
WT.vr.bt_w - meas
WT.vr.bt_m - meas
WT.vr.bt_q - meas
WT.vr.bt_y - meas
Visit
Purchase
New vs. Repeat Buyers by Page (SmartView)URI QueryWT.vr_by - dim
WT.tx_s - meas
WT.tx_u - meas
Visit
Purchase
New vs. Returning VisitorsURI QueryWT.co_d - dim
WT.tx_s - meas
WT.tx_u - meas
WT.vr.bt_d - meas
WT.vr.bt_w - meas
WT.vr.bt_m - meas
WT.vr.bt_q - meas
WT.vr.bt_y - meas
Purchase
New vs. Returning Visitors by Page (SmartView)URI QueryWT.tx_s - meas
WT.tx_u - meas
None
OffersURI QueryWT.vr.rac_of - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
On-Site Search Phrases Not FoundURI QueryWT.oss - dim
WT.oss_r - meas
None
On-Site Search Phrases PerformanceURI QueryWT.oss - dim
WT.oss_r - meas
WT.tx_s - meas
WT.tx_u - meas
None
Page Measures (SmartView)URI QueryWT.tx_s - meas
WT.tx_u - meas
None
PartnersURI QueryWT.vr.rac_pa - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
PlacementsURI QueryWT.vr.rac_pl - dim
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
WT.vr.rac_d - meas
WT.vr.rac_m - meas
WT.vr.rac_f - meas
WT.vr.rac_q - meas
WT.vr.rac_w - meas
WT.vr.rac_y - meas
Campaign
Primary Metropolitan Statistical AreasIP AddressNoneNone
Product CategoriesURI QueryWT.pc - dim
WT.pn_s - dim
WT.tx_s - meas
WT.tx_u - meas
None
Product SKUsURI QueryWT.pn_sku - dim
WT.tx_s - meas
WT.tx_u - meas
None
Product Sub-CategoriesURI QueryWT.pn_sc - dim
WT.pn - dim
WT.tx_s - meas
WT.tx_u - meas
None
ProductsURI QueryCustom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by CountryIP AddressCustom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by Creative TypesURI QueryWT.vr.rac_ct - dim
Custom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
Campaign
Products by CreativesURI QueryWT.vr.rac_cr - dim
Custom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
Campaign
Products by Demand ChannelsURI QueryWT.vr.rac_dc
Custom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
Campaign
Products by DMAIP AddressCustom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by ManufacturersURI QueryWT.pn_ma - dim
Custom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by Marketing ActivitiesURI QueryWT.vr.rac_ma - dim
Custom Drilldown
WT.tx_s - meas
WT.tx_u - meas
Campaign
Products by Marketing ProgramsURI QueryWT.vr.rac_mp - dim
Custom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
Campaign
Products by MSAIP AddressCustom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by New vs. Repeat BuyersURI QueryWT.vr_by - dim
Custom Drilldown
WT.tx_s - meas
WT.tx_u - meas
Visit Purchase
Products by New vs. Returning VisitorsURI QueryCustom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by OffersURI QueryWT.vr.rac_of - dim
Custom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
Campaign
Products by PartnersURI QueryWT.vr.rac_pa - dim
Custom Drilldown
WT.mc_id - meas
WT.tx_s - meas
WT.tx_u - meas
Campaign
Products by RegionIP AddressCustom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by Search EnginesReferrerCustom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by State/ProvinceIP AddressCustom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Products by SuppliersURI QueryWT.pn_su - dim
Custom Drilldown
WT.tx_s - meas
WT.tx_u - meas
None
Purchase Conversion Funnel by CampaignsURI QueryWT.vr.rac - dimCampaign
Purchase Scenario by ProductsURI QueryWT.pn - dimNone
Sales CycleURI QueryWT.vr.bpd - dim
WT.tx_s - meas
WT.tx_u - meas
Purchase
Sales Cycle (New Buyers)URI QueryWT.vr.bpd - dimPurchase
Sales Cycle by Campaign (New Buyers)URI QueryWT.vr.bpd - dim
WT.vr.bt_d - meas
WT.tx_s - meas
WT.tx_u - meas
Purchase
Sales Cycle by ProductURI QueryWT.pn - dim
WT.vr.bpd - dim
WT.tx_s - meas
WT.tx_u - meas
Purchase
Sales Cycle by Product (New Buyers)URI QueryWT.pn - dim
WT.vr.bpd - dim
WT.vr.bt_d - meas
WT.tx_s - meas
WT.tx_u - meas
Purchase
Sales Cycle by Product CategoryURI QueryWT.pc - dim
WT.vr.bpd - dim
WT.tx_s - meas
WT.tx_u - meas
Purchase
Sales Cycle by Product Category (New Buyers)URI QueryWT.pc - dim
WT.vr.bpd - dim
WT.vr.bt_d - meas
WT.tx_s - meas
WT.tx_u - meas
Purchase
Same Visit Campaign IDURI QueryWT.mc_id - dim
WT.mc_id -meas
WT.tx_s - meas
WT.tx_u - meas
None
Same Visit Campaign NameURI QueryWT.mc_id - dim
WT.mc_id -meas
WT.tx_s - meas
WT.tx_u - meas
None
Screen ResolutionsURI QueryWT.sr - dimNone
Single Level Paths
Buyers vs. Non-Buyers (SmartView)
URI QueryWT.vr_brws - dim
WT.tx_s - meas
WT.tx_u - meas
Purchase
Single Level Paths
New vs. Repeat Buyers (SmartView)
URI QueryWT.vr_by - dim
WT.tx_s - meas
WT.tx_u - meas
Purchase
Single Level Paths
New vs. Returning Visitors (SmartView)
URI QueryWT.tx_s - meas
WT.tx_u - meas
None
Time between PurchasesURI QueryWT.vr.ppd - dim
WT.tx_s - meas
WT.tx_u - meas
WT.vr.bt_d
Visit
Purchase

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