The following table contains key information for the preconfigured custom reports licensed with the Custom Reports feature. You can view samples of these custom reports by downloading the Zedesco sample profiles using the Install Components link in the left pane of Webtrends Administration. This table provides a quick overview of information that is required for these reports.
The following list describes the headings used in the table:
Report Name
Shows the title of the custom reports. For a listing of all custom reports, see Web Analysis > Report Configuration > Custom Reports > Reports.
Key Web Log Field
Shows the name of the field in the Web activity data file that Webtrends uses to create the report. For more information about Web activity data fields (also known as log fields), see the Webtrends Guide to Web Analytics.
Webtrends Query Parameter
Shows the Webtrends query parameters that Webtrends uses to create the corresponding report. The Webtrends query parameters are designated as dim for dimension and meas for measure. For more information about Webtrends query parameters, see “Query Parameter Reference.”
In some instances, Custom Drilldown is listed instead of a query parameter. This means that you can create a drilldown dimension to track sub-levels within a primary category of data.
Visitor History
Shows the Visitor History category that you should enable to generate the report. Visitor History captures several categories of information, each of which offers a variety of different measurements and possible report combinations that allow visitor segmentation.
You can enable Visitor History behavior categories on a per-profile basis. For more information about Visitor History, see “Tracking Visitors Across Visits in Webtrends Analytics.”
| Report Name | Key Web Activity Data Field | Webtrends Query Parameter Dimension/Measure | Visitor History Category |
|---|---|---|---|
| Area Codes | IP Address | None | None |
| Browser Cookie Support | URI Query | WT.co - dim | None |
| Browsing Hours | URI Query | WT.bh - dim | None |
| Buyers vs. Non-Buyers | URI Query | WT.vr_brws - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas |
Purchase |
| Buyers vs. Non-Buyers by Page (SmartView) | URI Query | WT.vr_brws- dim WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Campaign IDs | URI Query | WT.vr.rac - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Campaigns | URI Query | Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Campaigns by Countries Campaigns by DMA |
IP Address | Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Campaigns by Lifetime Value | URI Query | WT.vr.ltb - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
Campaign Purchase |
| Campaigns by MSA | IP Address | Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Campaigns by New vs. Repeat Buyers | URI Query | WT.vr_by - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
Campaign Purchase |
| Campaigns by New vs. Repeat Visitors | URI Query | WT.vr.rac - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
Campaign |
| Campaigns by Regions Campaigns by States/Provinces |
IP Address | Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Campaigns by Time | URI Query | Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
None |
| Color Palettes | URI Query | WT.cd - dim | None |
| Content Group Duration | None | None | None |
| Content Groups of Interest | URI Query | WT.cg_n - dim | None |
| Creative Types | URI Query | WT.vr.rac_ct - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Creatives | URI Query | WT.vr.rac_cr - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Demand Channels | URI Query | WT.vr.rac_dc - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Designated Marketing Areas | IP Address | None | None |
| Email Campaign IDs | URI Query | WT.vr.rac - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Email Campaigns | URI Query | Custom Drilldown WT.mc_ev - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Email Conversion Funnel by Campaigns |
URI Query | WT.vr.rac - dim | Campaign |
| Geography Drilldown | IP Address | None | None |
| GMT Offsets | URI Query | WT.tz - dim | None |
| Initial Referrers | URI Query | WT.vr.fr - dim WT.vr.vt_d - meas WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas |
Visit Purchase |
| Initial Search Engines | URI Query | WT.vr.ise - dim WT.vr.isep - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas |
Search Engine Purchase |
| Java Support | URI Query | WT.jo - dim | None |
| JavaScript Support | URI Query | WT.js - dim | None |
| JavaScript Versions | URI Query | WT.jv - dim | None |
| Key Metrics Over Time | URI Query | WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.vt_d -meas WT.vr.vt_w -meas WT.vr.vt_m -meas WT.vr.vt_y -meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas |
Visit Purchase |
| Languages | URI Query | WT.ul - dim | None |
| Lifetime Values | URI Query | WT.vr.ltb - dim WT.tx_s - meas WT.tx_u - meas WT.vr.vt_d -meas WT.vr.vt_w -meas WT.vr.vt_m -meas WT.vr.vt_y -meas |
Visit Purchase |
| Links Measures (SmartView) | URI Query | WT.tx_s - meas WT.tx_u - meas |
None |
| Marketing Activities | URI Query | WT.vr.rac_ma - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Marketing Programs | URI Query | WT.vr.rac_mp - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Metropolitan Statistical Areas | IP Address | None | None |
| Most Recent Search Engines (All) | URI Query | WT.vr.r_se - dim WT.vr.r_sep - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| Most Recent Search Engines (Organic) | URI Query | WT.vr.rog_se - dim WT.vr.rog_sep - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| Most Recent Search Engines (Paid) | URI Query | WT.vr.rpd_se - dim WT.vr.rpd_sep - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| Most Recent Search Keywords (All) | URI Query | WT.vr.r_sep - dim WT.vr.r_se - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| Most Recent Search Keywords (Organic) | URI Query | WT.vr.rog_sep - dim WT.vr.rog_se - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| Most Recent Search Keywords (Paid) | URI Query | WT.vr.rpd_sep - dim WT.vr.rpd_se - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| Most Recent Searches by Entry Page (All) | URI Query | WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| Most Recent Searches by Entry Page (Organic) | URI Query | WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| Most Recent Searches by Entry Page (Paid) | URI Query | WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas |
Search Engine |
| New vs. Repeat Buyers | URI Query | WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas |
Visit Purchase |
| New vs. Repeat Buyers by Page (SmartView) | URI Query | WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas |
Visit Purchase |
| New vs. Returning Visitors | URI Query | WT.co_d - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas |
Purchase |
| New vs. Returning Visitors by Page (SmartView) | URI Query | WT.tx_s - meas WT.tx_u - meas |
None |
| Offers | URI Query | WT.vr.rac_of - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| On-Site Search Phrases Not Found | URI Query | WT.oss - dim WT.oss_r - meas |
None |
| On-Site Search Phrases Performance | URI Query | WT.oss - dim WT.oss_r - meas WT.tx_s - meas WT.tx_u - meas |
None |
| Page Measures (SmartView) | URI Query | WT.tx_s - meas WT.tx_u - meas |
None |
| Partners | URI Query | WT.vr.rac_pa - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Placements | URI Query | WT.vr.rac_pl - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas |
Campaign |
| Primary Metropolitan Statistical Areas | IP Address | None | None |
| Product Categories | URI Query | WT.pc - dim WT.pn_s - dim WT.tx_s - meas WT.tx_u - meas |
None |
| Product SKUs | URI Query | WT.pn_sku - dim WT.tx_s - meas WT.tx_u - meas |
None |
| Product Sub-Categories | URI Query | WT.pn_sc - dim WT.pn - dim WT.tx_s - meas WT.tx_u - meas |
None |
| Products | URI Query | Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by Country | IP Address | Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by Creative Types | URI Query | WT.vr.rac_ct - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
Campaign |
| Products by Creatives | URI Query | WT.vr.rac_cr - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
Campaign |
| Products by Demand Channels | URI Query | WT.vr.rac_dc Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
Campaign |
| Products by DMA | IP Address | Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by Manufacturers | URI Query | WT.pn_ma - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by Marketing Activities | URI Query | WT.vr.rac_ma - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
Campaign |
| Products by Marketing Programs | URI Query | WT.vr.rac_mp - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
Campaign |
| Products by MSA | IP Address | Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by New vs. Repeat Buyers | URI Query | WT.vr_by - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
Visit Purchase |
| Products by New vs. Returning Visitors | URI Query | Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by Offers | URI Query | WT.vr.rac_of - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
Campaign |
| Products by Partners | URI Query | WT.vr.rac_pa - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas |
Campaign |
| Products by Region | IP Address | Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by Search Engines | Referrer | Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by State/Province | IP Address | Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Products by Suppliers | URI Query | WT.pn_su - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas |
None |
| Purchase Conversion Funnel by Campaigns | URI Query | WT.vr.rac - dim | Campaign |
| Purchase Scenario by Products | URI Query | WT.pn - dim | None |
| Sales Cycle | URI Query | WT.vr.bpd - dim WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Sales Cycle (New Buyers) | URI Query | WT.vr.bpd - dim | Purchase |
| Sales Cycle by Campaign (New Buyers) | URI Query | WT.vr.bpd - dim WT.vr.bt_d - meas WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Sales Cycle by Product | URI Query | WT.pn - dim WT.vr.bpd - dim WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Sales Cycle by Product (New Buyers) | URI Query | WT.pn - dim WT.vr.bpd - dim WT.vr.bt_d - meas WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Sales Cycle by Product Category | URI Query | WT.pc - dim WT.vr.bpd - dim WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Sales Cycle by Product Category (New Buyers) | URI Query | WT.pc - dim WT.vr.bpd - dim WT.vr.bt_d - meas WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Same Visit Campaign ID | URI Query | WT.mc_id - dim WT.mc_id -meas WT.tx_s - meas WT.tx_u - meas |
None |
| Same Visit Campaign Name | URI Query | WT.mc_id - dim WT.mc_id -meas WT.tx_s - meas WT.tx_u - meas |
None |
| Screen Resolutions | URI Query | WT.sr - dim | None |
| Single Level Paths Buyers vs. Non-Buyers (SmartView) |
URI Query | WT.vr_brws - dim WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Single Level Paths New vs. Repeat Buyers (SmartView) |
URI Query | WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas |
Purchase |
| Single Level Paths New vs. Returning Visitors (SmartView) |
URI Query | WT.tx_s - meas WT.tx_u - meas |
None |
| Time between Purchases | URI Query | WT.vr.ppd - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d |
Visit Purchase |