Webtrends Analytics Report Library

Report Descriptions

This section lists, in alphabetical order, all preconfigured Webtrends Analytics reports and dashboards. It also provides a brief description of each report. You can use these descriptions to decide which reports to include when designing report templates or selecting custom reports. If you use Webtrends Analytics software, you can see examples of these reports by installing the Zedesco samples. If you use Webtrends Analytics On Demand, contact a Sales representative for information about accessing sample reports.

A-D

Accessed File Types
Provides summary statistics on the file types that can be accessed on your site. It highlights the file types that are driving the greatest data transfer volumes on your site. Cached requests and file requests that resulted in errors are not included.

Activity Dashboard
Displays key graphs and tables that provide an overview of the Activity chapter. When viewing through the on-demand interface, you can click on the title of a graph or table to navigate to the corresponding page.

Area Codes
Shows the activity that originated within a given area code.

Authenticated Usernames
Provides activity statistics for visitors who logged on to a server that requires a user name and password.

Average Time To Serve Pages
Displays the average amount of time (in milliseconds) it takes to serve pages.

Bandwidth: Kbytes Transferred Trend
Shows the bandwidth requirements of your site by tracking kilobytes transferred over the course of the report period.

Browsers
Identifies the most popular browsers used by visitors to your site. You can use this information to improve your understanding of which technologies your visitors use so you can configure your web site to optimize their visit experience.

Browsers and Platforms Dashboard
Provides a summary view of data related to the browsers and platforms in use by the visitors to your site. You can drill down into the underlying report data by clicking a graph title. Understanding which browsers and platforms your visitors use can help you tailor your site content to their viewing capabilities.

Browsers by Version
Identifies the versions of the most popular browsers used by visitors to your site. Use this information to improve your understanding of which technologies your visitors use so you can configure your web site to optimize their visit experience. Lists the browser versions most common among your visitors.

Browsing Hours
Shows the number of visits with activity in each hour of the day during the reporting period. Use this information to identify periods of high and low activity on your site, which may be useful in selecting system maintenance periods or in selecting campaign or promotion times.

Buyers vs. Non-Buyers
Compares the number of visitors who make purchases (buyers) to those who do not (non-buyers) during a time period.

Campaign IDs
Shows activity occurring during the report time period segmented according to the campaign ID of the most recent campaigns. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Campaigns
Shows the visitors' most recent campaigns during the report time period. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is "credited" with the conversion. Drilldown levels may be the result of a custom dimension definition or from an applied campaign translation file.

Campaigns by Countries
Shows campaign activity originating from various countries over a certain time period. With drilldown, the user can examine this information at a highly summarized level and navigate to successively more detailed levels of campaign data; for example, viewing revenue from various countries by Demand Channel, Partner, Marketing Program, Marketing Activity, Campaign ID, and Campaign Description. All activities are tracked and attributed to the last campaign to which visitors responded, even if this most recent campaign was seen prior to the current visit.

Campaigns by DMA
Shows campaign activity originating from different Designated Marketing Areas (DMAs) over the report time period. With drilldown the user can examine this information at a highly summarized level and navigate to successively more detailed levels of campaign data; for example, viewing revenue from various DMAs by Demand Channel, Partner, Marketing Program, Marketing Activity, Campaign ID, and Campaign Description. All activities are tracked and attributed to the last campaign to which visitors responded, even if this most recent campaign was seen prior to the current visit.

Campaigns by Lifetime Value
Shows the lifetime value of buyers for the most recent campaign they responded too, and displays it in a drilldown. A drilldown enables users to examine this information at a highly summarized level, and navigate to successively more detailed levels of campaign data; for example, viewing lifetime value of buyers by demand channels, partners, marketing programs, marketing activities, campaign IDs, campaign descriptions and more.

Campaigns by MSA
Shows campaign activity originating from various Metropolitan Statistical Areas (MSAs) over a certain time period. With drilldown the user can examine this information at a highly summarized level and navigate to successively more detailed levels of campaign data; for example, viewing revenue from various countries by Demand Channel, Partner, Marketing Program, Marketing Activity, Campaign ID, and Campaign Description. All activities are tracked and attributed to the last campaign to which visitors responded, even if this most recent campaign was seen prior to the current visit.

Campaigns by New vs. Repeated Buyers
Shows how effective your most recent campaigns are at generating new and repeat buyers. With drilldown, the user can examine this information at a highly summarized level and navigate to successively more detailed levels of campaign data; for example, viewing new vs. repeat buyers by Demand Channel, Partner, Marketing Program, Marketing Activity, Campaign ID, and Campaign Description. All activities are tracked and attributed to the last campaign to which visitors responded, even if this most recent campaign was seen prior to the current visit.

Campaigns by New vs. Returning Visitors
Shows how effective your most recent campaigns are at generating new vs. returning visitors. With drilldown the user can examine this information at a highly summarized level and navigate to successively more detailed levels of campaign data; for example, viewing new vs. returning visitors by Demand Channel, Partner, Marketing Program, Marketing Activity, Campaign ID, and Campaign Description.

Campaigns by Regions
Shows campaign activity originating from various regions over a certain time period. With drilldown, the user can examine this information at a highly summarized level and navigate to successively more detailed levels of campaign data; for example, viewing revenue from various countries by Demand Channel, Partner, Marketing Program, Marketing Activity, Campaign ID, and Campaign Description. All activities are tracked and attributed to the last campaign to which visitors responded, even if this most recent campaign was seen prior to the current visit.

Campaigns by States
Shows campaign activity originating from various States/Provinces over a certain time period. With drilldown, the user can examine this information at a highly summarized level and navigate to successively more detailed levels of campaign data; for example, viewing revenue from various countries by Demand Channel, Partner, Marketing Program, Marketing Activity, Campaign ID, and Campaign Description. All activities are tracked and attributed to the last campaign to which visitors responded, even if this most recent campaign was seen prior to the current visit.

Campaigns by Time
Shows the activity over time resulting from the most recent campaign that visitors responded to during the report time period. With drilldown, the user can examine this information at a highly summarized level and navigate to successively more detailed levels of campaign data; for example, identifying campaigns that had both a high number of daily and monthly visitors, and then examining that by Demand Channel, Partner, Marketing Program, Marketing Activity, Campaign ID, and Campaign Description.

Cities
If the Webtrends GeoTrends Database is enabled for this profile, shows visits to your site segmented by the originating city of the visitor.

Client Errors
Identifies the error codes from the browsers accessing your server.

Color Palettes
Provides statistics about the most common color palettes in use on your visitors' computers. You can use this information to improve your understanding of which technologies your visitors use so you can configure your web site to optimize their visit experience.

Commerce Dashboard
Provides information about the buying cycle and buyer loyalty as well as a quick view of purchase conversion trends.

Consumer Generated Media
Shows the consumer-generated media (CGM) that visitors engage with when accessing the site.

Content Group Duration
Provides insight into which areas of the site are most attractive to your visitors. Analyze the content groups for possible cross-promotions, or analyze over time to interpret content popularity.

Content Group Paths Forward, Product Content Group Paths
Content Group Paths Forward, Store Content Group Paths
Content Group Paths Forward, Support Content Group
Content Group Paths Forward, Track from Entry
Tracks visitor activity for the paths from a specified content group. It includes all subsequent content groups.

Content Group Paths Reverse, Product Content Group Paths
Content Group Paths Reverse, Store Content Group Paths
Content Group Paths Reverse, Support Content Group
Tracks visitor activity for the paths to a specified content group. It includes all previous content groups.

Content Groups
This report shows patterns of traffic to related groups of pages on your site.
Content groups can show how visitors are accessing information categories that may not reflect the organization of your web site. For example, you may want to look at visits by content area, or find out how many visitors use summaries or abstracts of site content.

Content Groups and Sub-Groups
Identifies the most popular groups of web site pages and how often they were visited.

Content Path Analysis: Product Content Group Paths
Content Path Analysis: Store Content Group Paths
Content Path Analysis: Support Content Group
Content Path Analysis: Track from Entry
Tracks visitor activity for the paths to and from a specified content group. It includes all previous and subsequent content groups.

Cookie Support
Tracks visitors' activity based on whether their browser accepts cookies or not.

Countries
Identifies the top countries of the visitors to your site. Use this report to understand how broadly your site is used.

Creatives
Shows activity occurring during the report time period segmented according to the creatives of the most recent campaigns. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Creative Types
Shows activity occurring during the report time period segmented according to the creative type of the most recent campaigns. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Demand Channels
Shows activity occurring during the report time period segmented according to the demand channel of the most recent campaigns. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Designated Marketing Areas
Shows the activity that originated within a designated marketing area.

Directories
Provides performance information for the most commonly accessed directories on your web site. For sites where the directory structure reflects the content structure, this information can help you understand patterns in the content visitors request. If your directory structure does not reflect content areas, you can use Content Groups reporting to see information about traffic to content areas.

Domain Names
Lists the domain names that generate the most activity to your web site. Because the data for this report is obtained solely from DNS lookups, it can differ from the data presented in the Organizations report, which is based on both GeoTrends and DNS lookups.

Downloaded Files
Identifies the most popular files downloaded from your site.

E-L

Entry Pages
Focuses on pages that were most often the first or “entry” page of a visit. Each visit can have only one entry page. You can use this report to determine whether visitors are entering your web site using the pages you expect.

Errors Dashboard
Displays key graphs and tables that provide an overview of the Errors chapter. When viewing through the on-demand interface, you can click on the title of a graph or table to navigate to the corresponding page. Note that if you are using an SDC data source, then this dashboard is not applicable.

Exit Pages
Focuses on pages that were most often the final or "exit" page of a visit. You can use this report to determine whether visitors are exiting your web site using the pages you expect, such as a specially designed Thank You page, or whether certain pages are causing visitors to abandon the visit prematurely.

File Not Found Errors
Identifies files that returned "404 - Not Found" or "410 - Gone" errors from your server.

Files Dashboard
Provides a summary view of uploads, downloads, and requests for files on your site. This data can help you identify periods of peak file-related activity. You can drill down into the underlying report data by clicking a graph title.

Geography by RSS Feeds
Provides information about the geographical location of visitors when they subscribe to a specific RSS feed.

Geography Dashboard
Contains key graphs and tables that provide an overview of this chapter. When viewing through the on-demand interface, you can click on the title of a graph or table to navigate to the corresponding page.

Geography Drilldown
Provides a view of the geographic distribution of visitors. Hot spots may represent a central location of a service provider if more specific geographic information on the visitor is unavailable.

GMT Offsets
Shows the GMT offset of the time zones where your web site visitors are located.

Hits by Day of the Week
Shows the activity for each day of the week within the reporting period. Unsuccessful hits are not included.

Hits by Hour of the Day
Shows the most and the least active hour of the day for the report period. If there are several days in the report period, the value presented is the sum of all hits during that period of time for all days. All times are referenced to the location of the system running the analysis.

Hits Trend
Shows how the number of hits to your site changes over the course of the report period.

Initial Referrers
Shows activity occurring in the current report time period organized according to visitors' first referrer on record.

Initial Search Engines
Shows activity occurring in the current report time period organized according to the very first search engine and phrases visitors used to access your site. This report includes both paid and organic phrases.

JavaScript Support
Provides statistics about the proportion of your site activity generated by visitors whose browsers have JavaScript enabled. You can use this information to improve your understanding of which technologies your visitors use so you can configure your web site to optimize their visit experience.

JavaScript Versions
Shows the JavaScript versions in use by your visitors with JavaScript enabled. You can use this information to improve your understanding of which technologies your visitors use so you can configure your web site to optimize their visit experience.

Java Support
Provides statistics about the proportion of your site activity generated by visitors whose browsers have Java enabled. You can use this information to improve your understanding of which technologies your visitors use so you can configure your web site to optimize their visit experience.

Key Metrics Summary
Provides key measures of your site's growth and performance over time. The trend intervals displayed depend on the selected report period.

Languages
Provides statistics about the top languages spoken by the visitors to your web site. You can use this information to tailor your site content to visitor preferences.

Lifetime Value
Shows visitor activity metrics by lifetime value segments, providing insight into the use of your site by different customer segments.

M-Q

Marketing Activities
Shows the marketing activities for the most recent campaigns that drove traffic to your site during the report time period. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Marketing Dashboard
Provides a quick overview of how effectively different methods, such as search engines and on-site ads, bring traffic to your site.

Marketing Programs
Shows the marketing programs for the most recent campaigns that drove traffic to your site during the report time period. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Media Type Summary
Shows what type of media visitors are using when accessing the site. This report shows the types of media visitors have accessed, the total number of media (clip) events, the number of pages visited, and the amount of time the visitor spent at the site.

Media Usage
Shows which clip content visitors are using when they access the media offerings on your site. This report illustrates the most popular media content consumed by visitors.

Merchandising Dashboard
Provides a quick view of merchandising activity trends, organized by product attributes such as category, manufacturer, and supplier.

Metropolitan Statistical Areas
Shows the activity that originated within a metropolitan statistical area.

Mobile Device Browsers
Identifies the mobile device browsers most commonly used by visitors to your site. This information will only be displayed if your server is logging the browser/platform information.

Mobile Device Carriers
Identifies the mobile device carriers most commonly used by visitors to your site. This information will only be displayed if your server is logging the browser/platform information.

Mobile Devices
Identifies the mobile devices most commonly used by visitors to your site. This information will only be displayed if your server is logging the browser/platform information.

Mobile Device Image Support
Identifies what sort of graphic image support is available on the mobile devices most commonly used by visitors to your site. This information will only be displayed if your server is logging the browser/platform information.

Mobile Device Resolutions
Identifies the most commonly available screen resolutions, described by the number of pixel rows and columns, on the mobile devices used by visitors to your site. This information will only be displayed if your server is logging the browser/platform information.

Mobile Device Screen Sizes
Identifies the most commonly available screen sizes or content area sizes, described by the number of character rows and columns, on the mobile devices used by visitors to your site. This information will only be displayed if your server is logging the browser/platform information.

Mobile Device Script Support
Identifies whether or not script support is provided by the mobile device browsers most commonly used by visitors to your site. This information will only be displayed if your server is logging the browser/platform information.

Mobile Device Script Versions
Identifies the most advanced script languages and versions supported by the mobile device browsers most commonly used by visitors to your site. This information will only be displayed if your server is logging the browser/platform information.

Mobile Device WTLS Support
Identifies whether or not Wireless Transport Layer Security protocol (WTLS) support is provided by the mobile device browsers most commonly used by visitors to your site.

Most Recent Search Engines (All)
Displays the most recent search engine and phrases that visitors used to access your site with measures evaluating those visits.

Most Recent Search Engines (Organic)
Displays the most recent organic search phrases and search engines that visitors used to access your site with measures evaluating those visits.

Most Recent Search Engines (Paid)
Displays the most recent paid search phrase and engine that a visitor used to access your site with measures evaluating those visits.

Most Recent Search Phrases (All)
Displays the most recent search phrase and engine that visitors used to access your site with measures evaluating those visits.

Most Recent Search Phrases (Organic)
Displays the most recent organic search phrase and engine that visitors used to access your site with measures evaluating those visits.

Most Recent Search Phrases (Paid)
Displays the most recent paid search phrase and engine that a visitor used to access your site with measures evaluating those visits.

Navigation Dashboard
Provides a high-level summary of the most frequent entry and exit pages on your site as well as the pages viewed during single-page visits. You can drill down into the underlying report data by clicking a graph title.

New vs. Repeat Buyers
Compares the activity of new and repeat buyers during the selected time period. Repeat buyers are visitors that have already made a purchase before the selected report period.

New vs. Returning Visitors
Helps evaluate the loyalty of repeat visitors as well as measure new visitor acquisition. In order to maintain the highest accuracy when counting new visitors, visitors who do not accept cookies are counted separately under Visitors Not Accepting Cookies.

North American States and Provinces
If the Webtrends GeoTrends Database is enabled for this profile, shows the visits to your site segmented by the originating North American state or province of the visitor.

Offers
Shows the offers for the most recent campaigns that drove traffic to your site during the report time period. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

On-Site Ad Clickthrough Rates
Shows the rate at which visitors clicked on the ads served on your site. It can help measure the relative effectiveness of your on-site ads in generating traffic to a specific destination.

On-Site Ad Clickthroughs
Shows the number of clicks generated by ads served on your site. It can help measure the relative effectiveness of your on-site ads in generating traffic to a specific destination.

On-Site Ad Impressions
Shows the number of times visitors viewed ads displayed on your site. Use this report to help measure the exposure of your on-site ads.

On-Site Advertising Dashboard
Provides a summary view of on-site ad activity and performance on your site. Together, these reports and graphs demonstrate how effectively ad views generated clickthroughs to the target pages. You can drill down into the underlying report data by clicking on a graph title.

On-Site Search Phrases Performance
This report provides information about the performance of on-site search phrases. The report measures how often the phrase was found in on-site searches and the monetary value of conversions resulting from successful searches.

On-Site Search Phrases Not Found
This report provides information about search phrases used in on-site searches that did not return any results.

Organizations
If the Webtrends GeoTrends Database is enabled for this profile, lists the most active companies and other organizations visiting your web site. Because the data for this report comes from GeoTrends using a DNS lookup, it can differ from the data presented in the Domain Names report, which is based solely on DNS lookup.

Overview Dashboard
Provides an overview of the data available in the report template. You can click a graph title to navigate to the corresponding report.

Pages
Identifies the most popular pages on your site and shows you key metrics for each page such as Visits, Page Views and Average Time Viewed.

Pages Dashboard
Provides a summary view of the activity on the major components of your site including pages, content groups, and directories. You can drill down into the underlying report data by clicking a graph title.

Page Views Trend
Shows activity trends on your site based on the total page view volume for the report period. You can use this information to determine high and low points of visitor activity.

Partners
Shows the partner of the most recent campaigns that drove traffic to your site during the report time period. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Path Analysis: All Entry Pages
Path Analysis: Zedesco Homepage
Path Analysis: Zedesco Paths Completed Registration
Path Analysis: Zedesco Search Issues
Tracks visitor activity for the paths to and from a specified page. They include all previous and subsequent pages. The default definition of a page in this context is any document ending with the extension .htm, .html, or .asp. This definition can be changed by the system administrator.

Paths Forward: All Entry Pages
Paths Forward: Zedesco Homepage
Paths Forward: Zedesco Path Completed Registration
Paths Forward: Zedesco Search Issues
Show the most common page-by-page sequence followed by visitors after the specified start page. The paths may or may not include a visit's Exit Page.

Paths Reverse: Zedesco Search Issues
Shows the most common page-by-page sequences that end at a specified destination page. A given visit might be counted several times, once, or not at all in these reports, depending on how many times the Destination Page was viewed during that visit.

Placements
Shows the offers for the most recent campaigns that drove traffic to your site during the report time period. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Thus, even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.

Platforms
Identifies the operating systems most used by the visitors to the site. This information will only be displayed if your server is logging the browser/platform information.

Primary Metropolitan Statistical Areas
Shows the activity that originated within a primary metropolitan statistical area.

Product Categories
Provides information about activity, sales and revenue for products organized by product category. Product category analysis allows for high-level evaluation of profit centers in your merchandising mix.

Product Sub-Categories
Provides information about activity, sales and revenue for products organized by product sub-category. Product category analysis allows for high-level evaluation of profit centers in your merchandising mix.

Products
Evaluates visitor activity to products, and displays it in a drilldown. A drilldown enables users to examine this information at a highly summarized level, and navigate to successively more detailed levels of product data; for example, viewing visits, page views, revenue, and average order size by Product Group, Product Family, Product Category, Product Sub-category, Product Name, and Product SKU.

Products by Countries
Shows product activity organized by country of origin.

Products by Creatives
Helps you compare how effectively each ad creative drives product interest and purchase conversions. The relative success of a creative can show which ad creatives are most engaging and help you optimize creatives for future campaign efforts.

Products by Creative Types
Helps you compare how effectively each ad creative type drives product interest and purchase conversions. The relative success of a creative type can show which ad types are most engaging and help you optimize creatives for future campaign efforts.

Products by Demand Channels
Helps you compare how effectively each campaign channel drives product interest and purchase conversions. The relative success of each channel can help you allocate ad spending for future campaign efforts or prioritize search engine optimization.

Products by DMA
Shows product activity organized by Designated Marketing Area.

Products by Manufacturers
Displays the product hierarchy drilldown categorized by manufacturer. You can compare product views, sales, revenue and average order size across manufacturers at any product drilldown level.

Products by Marketing Activities
Helps you compare how effectively each marketing activity drives product interest and purchase conversions. The relative success of each marketing activity such as direct mail or keyword purchases can you allocate ad spending for future campaign efforts.

Products by Marketing Programs
Helps you compare how effectively your marketing programs drive product interest and purchase conversions. The relative success of each marketing program can help you allocate ad spending for future campaign efforts.

Products by MSA
Shows product activity organized by Metropolitan Statistical Areas as defined by the US Office of Management and Budget.

Products by New vs. Repeat Buyers
Compares product interest and sales activity for frequent buyers with the results for first-time customers.

Products by New vs. Returning Visitors
Compares product interest and sales activity for returning visitors with the results for first-time visitors.

Products by Offers
Helps you determine which offers are driving product interest and purchase conversions. Viewing product interest by special offer helps you quickly optimize offers to increase sales and average order size. This report also helps reveal product affinity when other products are purchased as a result of an offer on a particular product.

Products by Partners
Helps you determine your most valuable partner relationships by comparing levels of product interest and conversion rate. To compare merchandise interest, you can drill down on product category, group or SKU across each referring partner site.

Products by Regions
Shows product activity organized by geographic region.

Products by Search Engines
Helps you evaluate how effectively search engines promote sales of products. You can drill down into product categories to the level of individual product SKUs.

Products by States
Shows product activity organized by state or province.

Products by Suppliers
Shows product activity organized by supplier.

Product SKUs
Displays performance details, sales and revenue for each product, broken down by SKU or (if you use a translation file) by product name. This report is especially useful if you plan to integrate external data with product reporting in an Excel file using Excel SmartReports or a Webtrends ODBC driver query.

Purchase Conversion Funnel
Provides analysis of the conversion process through a four-step purchase process.

Purchase Conversion Funnel by Campaigns
Shows how successfully individual campaigns led visitors to purchase engagement and conversion by showing the number of visits referred by each campaign for each step of the purchase process.

Purchase Conversion Funnel by Test Variant
Shows each test variant that visitors had been exposed to, and their completed steps in a purchase conversion funnel. The information in this report is useful in determining which test variant is most effective in moving a visitor through each step of the Purchase Conversion Funnel.

R-Z

Referrers Dashboard
Provides statistics on the total activity for this server during the reporting period. All dates and times refer to the location of the system running the analysis.

Referring Domain
Identifies domains that refer visitors to your web site. The top referring domains are your site's primary acquisition channels and may include partner sites, search engines, portals or marketing programs.

Referring Page
Shows the pages from which visitors accessed your site. You can use this report together with the Top Referring Domains report to identify which pages on your top domains are sending the most traffic to your site.

Referring Site
Identifies web sites that refer visitors to your site. The top referrers are your site's primary acquisition channels, and may include a partner sites, search engines, portals or marketing programs.

Regions
Identifies the top geographic regions of the visitors to your site. Use this report to understand how broadly your site is used.

RIA Content Usage
Shows which Rich Internet Applications (RIA) features are used most often by visitors. The information in this report can assist customers in understanding the usage and effectiveness of their RIA applications at the feature (micro) level to improve their RIA application designs.

RIA Feature Usage
Shows which Rich Internet Applications (RIA) features are used most often by visitors. The information in this report can assist customers in understanding the usage and effectiveness of their RIA applications at the feature (micro) level to improve their RIA application designs.

RSS Feed Usage
Shows the breakdown of specific articles delivered for each type of Really Simple Syndication (RSS) feed and the number of times the RSS feed was requested.

RSS Subscriptions Summary
Provides a summary of the total number of Really Simple Syndication (RSS) subscriptions by feeds, the names of feeds visitors are subscribing to, and the percentage for each feed.

Sales Cycle
Shows the number of days between a new buyer’s initial visit and first purchase.

Sales Cycle by Campaign (New Buyers)
Shows the number of days between a new buyer’s initial visit and first purchase based on campaign.

Sales Cycle by Product
Shows the number of days between a new buyer’s initial visit and first purchase for each product.

Sales Cycle by Product Category
Shows the number of days between a new buyer’s initial visit and first purchase for each product.

Sales Cycle by Product Category (New Buyers)
Shows the number of days between a new buyer’s initial visit and first purchase based on product category, like DVD players.

Sales Cycle by Product (New Buyers)
Shows the number of days between a new buyer’s initial visit and first purchase based on individual products.

Sales Cycle (New Buyers)
Shows the number of days between a new buyer’s initial visit and first purchase.

Same Visit Campaign IDs
Shows activity from campaign IDs that drove traffic to your site during this time period. Only Campaign IDs seen during the period of the report are tracked.

Same Visit Campaign Names
Shows activity from campaigns that drove traffic to your site during this time period. Only names of campaigns seen during the period of the report are tracked.

Screen Resolutions
Provides statistics about the most common screen resolutions used by your visitors. You can use this information to improve your understanding of which technologies your visitors use so you can configure your web site to optimize their visit experience.

Search Engines Dashboard
Summarizes important information related to specific search engines.

Search Keywords
Identifies keywords that led the most visitors to the site and, for each keyword, which search engines led visitors to the site.

Search Phrases
Identifies search phrases that led the most visitors to your site, and for each phrase, which search engines led visitors to the site.

Server Cluster Load Balance
Compares the performance of individual servers in a cluster.

Server Errors
Lists the errors that occurred on the server.

Single-Level Paths, Forward
Shows, for individual pages, the pages on your site that were most frequently viewed immediately after that page. You can use this report to evaluate whether navigation frequency from a given page to other pages is consistent with expectations. You can view this report as a graphical path by clicking the diagram icon next to a row of data. This report is only applicable for visitor sessions that use a session tracking method other than IP address.

Single-Level Paths, Forward and Reverse
Shows, for individual pages, the pages on your site that were most frequently viewed immediately before and after that page. You can use this report to evaluate whether navigation frequency to and from a given page is consistent with expectations. You can view this report as a graphical path by clicking the diagram icon next to a row of data. This report is only applicable for visitor sessions that use a session tracking method other than IP address.

Single-Level Paths, Reverse
Shows, for individual pages, the pages on your site that were most frequently viewed immediately before that page. You can use this report to evaluate whether navigation frequency to a given page from other pages is consistent with expectations. You can view this report as a graphical path by clicking the diagram icon next to a row of data. This report is only applicable for visitor sessions that use a session tracking method other than IP address.

Single-Page Visits
Focuses on pages that were most often viewed during a visit consisting of exactly one page view. You can use this report to determine the success of certain pages designed to provide visitors with all needed information on a single page, or whether certain pages are causing visitors to abandon the visit prematurely.

Spiders
Identifies robots, spiders, crawlers and search services that visit your site. This information can help you block spiders that use your server resources and understand the kind of automated attention you have attracted to your site.

Technical Dashboard
Summarizes important information related to online technical activity.

Time between Purchases
Shows the number of days between a visitor's previous purchase and most recent purchase in this report period.

Top-Level Domain Types
Provides a breakdown of top-level domain types.

Top Visitors
Identifies the IP address, domain name, or cookie of each visitor, and identifies the visitor's activity level on the site. If you use cookies to track visits, Webtrends can differentiate between hits from different visitors with the same IP address.

Uploaded Files
Identifies the most popular files uploaded from a client to your servers using FTP PUT, HTTP PUT, or HTTP POST.

URL 1D Parameter Analysis: Webtrends Sample Registration by Cities
URL 1D Parameter Analysis: Webtrends Sample Registration by States
URL 1D Parameter Analysis: Zedesco Internal Search Engine Terms
URL 1D Parameter Analysis: Zedesco Translated Job Search ID
URL 1D Parameter Analysis: Zedesco Translated Knowledgebase Usage
Identifies the most frequently occurring parameter values for the parameter being tracked.

URL 2D Parameter Analysis: Webtrends Sample Visitor Registration States and Cities
Identifies the most frequently occurring value pairs for the parameters being tracked. The table lists each primary parameter value broken down further by the values for the secondary parameter.

Visit Duration by Page Views
Shows the number and percentages of pages views over selected visit lengths.

Visit Duration by Visits
Shows the number and percentages of visits over selected visit lengths.

Visitors by Number of Visits
Shows the visit frequency of your top visitors, allowing you to evaluate overall site loyalty.

Visitors Dashboard
Displays key graphs and tables that provide an overview of visitor metrics. Click a graph title to navigate to the corresponding detailed report page.

Visits by Day of the Week
Shows the activity for each day of the week within the reporting period. Unsuccessful hits are not included.

Visits by Hour of the Day
Shows activity for each hour of the day. It also shows the most and the least active hours of the day for the report period.

Visits by Number of Pages Viewed
Shows you how many times visitors viewed one page, how many viewed two pages, etc.

Visits Trend
Helps you determine traffic patterns within the day, week, or month so you can adjust your web site strategy to anticipate peaks and times of low activity. The trend intervals displayed depend on the selected report period.

Wireless Dashboard
Summarizes important information related to wireless activity.