Tracking On-Site Advertising

As a best practice, you should define campaigns by tagging your site using the WT.ad and WT.ac Webtrends query parameters, because using this method allows you to create custom reports based on your ad views and ad clicks. However, if you cannot use Webtrends query parameters, or if the preconfigured on-site advertising reports meet your needs, you can use Webtrends Administration to define your on-site advertisements by specifying the file that provides the advertisement.

You can use on-site advertising to track visitor activity for the ad views and ad clicks hosted on your site. If you configure on-site advertising using Webtrends Administration, you can use on-site advertising definitions that you create in profile-level on-site advertising filters. For more information about creating an on-site advertising filter, see “Using Profile-Level Filters.”

If you use Webtrends On Demand, you configure on-site advertising using Webtrends query parameters rather than using Webtrends Administration. For more information, see “Identify On-Site Advertisements Using Webtrends Query Parameters," below.

Identify On-Site Advertisements Using Webtrends Query Parameters

For more information about the query parameters for this procedure, see “Query Parameter Reference."

To configure on-site advertising using Webtrends query parameters:

1. Configure your web site to pass the WT.ad query parameter in the query string when a visitor views an advertisement. The query parameter value should identify your ad view. For example, WT.ad=marchpromoview.
2. Configure your web site to pass the WT.ac query parameter in the query string when a visitor clicks on an advertisement, such as WT.ac=marchpromoclick. The query parameter value should identify your ad click.
3. Create custom reports that use WT.ad and WT.ac as dimensions.

Identify On-Site Advertisements Using Webtrends Administration

To track campaigns using campaign definitions you create in Webtrends Administration:

1. In the left pane, click Administration > Web Analysis > Report Configuration > On-Site Advertising.
2. Click New and create an on-site advertising definition by identifying the files that provide the on-site advertisement.
3. If you want to use this on-site advertising definition in all profiles, click the Global: Include in all profiles check box.
4. Click Save.
5. If you did not configure the on-site advertising definition for inclusion in all profiles, you can enable it in individual profiles by completing the following steps.
   1. In the left pane, click Administration > Web Analysis > Reports & Profiles, mouse over a profile and click Edit on the Action menu.
   2. Click Advanced > On-Site Advertising.
   3. Selecting the check box for the on-site advertisement.
   4. Click Save.