Tracking Content Group Activity

You can use Content Groups to identify and report on groups of pages on your site that have related subject matter. This allows you to measure visitor interest in different site areas and track visitor movement between content areas. For example, you can create content groups for each major content section of a web site such as Corporate, Support, Products, and Search. Grouping pages by content means you can easily compare the traffic to each of these areas to determine which areas are most popular.

If you use Webtrends On Demand or SmartSource Data Collector, you can configure content groups automatically using Webtrends query parameters. Otherwise, you configure content groups in Webtrends Administration.

Identifying Content Groups Using Webtrends Query Parameters

To configure content groups using Webtrends query parameters:

1. Configure your web site to pass the WT.cg_n query parameter in the query string when a visitor visits a content group. The query parameter value identifies which content group(s) the page belongs to. For example, WT.cg_n=corporate. For more information about these query parameters, see “Query Parameter Reference.”

2. If you want to track sub-content groups, configure your web site to pass the WT.cg_s query parameter in the query string when a visitor visits a sub-content group, such as WT.cg_s=pressreleases.

3. Enable content group unique visitor tracking in individual profiles:

   1. In the left pane, click Administration > Web Analysis > Reports & Profiles.
   2. Mouse over the profile and click Edit on the Action menu.
   3. Click Analysis > Visitor History and select the Content Group Unique Visitor Tracking check box.

4. If you are not using the Complete View template, make sure the Content Groups and Content Sub-Groups report is enabled in your template:

   1. In the left pane, click Web Analysis > Report Designer > Templates and edit the template for each profile.
   2. Click Content to make sure that the Content Groups, Content Groups and Sub-Groups, and Content Group Duration reports are included in the template. If they are not, click Add Report and select these folders under Site Design > Pages & Files.

Identifying Content Groups Using Webtrends Administration

To configure content groups using Webtrends Administration:

1. In the left pane, click Administration > Web Analysis > Report Configuration > Content Groups.

2. Click New.

3. In the Name text box, specify how this content group should be identified in reports and click Next.

4. In the Pages text box, indicate how Webtrends Analytics can identify pages in this content group.

5. If your content is dynamically generated, specify the URL parameters associated with this content group. Click New URL Parameter to identify the parameters for this content group.

6. Click Save.

7. Make sure the Standard Report set is enabled in your profile.

   1. In the left pane, click Administration > Web Analysis > Reports & Profiles.
   2. Mouse over the profile and click Edit on the Action menu.
   3. Click Advanced > Reports and select the Include Standard Reports check box.