Transaction Parameters
  • 16 Apr 2020
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Transaction Parameters

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WT.tx_t

WT.tx_t=Type[;...]
In earlier versions of Webtrends, this parameter was used to identify transaction types. Because Webtrends Analytics does not use this query parameter in any preconfigured custom reports, it is no longer supported.

WT.tx_u

WT.tx_u=Units[;...]
Identifies the quantity in the transaction. Pass a positive integer for this value.

If an order contains multiple products, separate the numbers of units for each product using a comma or semi-colon (configurable) in the WT.tx_uvariable.

When associating this measure with the product dimension in a Webtrends Analytics custom report, make sure you select the correlation option to ensure that the first number of units is associated with the first product, the second number of units with the second product, and so on.

Note

Visitor Data Mart also recognizes this parameter. For more information, see “Configuring Your Web Site to Collect Visitor Data Mart Data” in the Visitor Data Mart User’s Guide.

WT.tx_s

WT.tx_s=Subtotal[;...]
Identifies the total cost for each product in the order.

The format of this field must match the currency format that Webtrends Analytics is configured to analyze. Do not include a currency symbol and be sure pass the value in dollars.cents format. For example, if you globally define your currency as US-Dollars in Webtrends Analytics, the format of this parameter set to a $4500 cost is: WT.tx_s=4500.00. Do not include a currency symbol or a comma in the value.

If an order contains multiple products, the totals for each product should be separated by a comma or semi-colon (configurable) in the WT.tx_s variable.

When associating this measure with the product dimension in a custom report, make sure you select the correlation option to ensure that the 1st amount is associated with the 1st product, the 2nd amount with the 2nd product, and so on.

Note

Visitor Data Mart also recognizes this parameter. For more information, see “Configuring Your Web Site to Collect Visitor Data Mart Data” in the Visitor Data Mart User’s Guide.

WT.tx_e

WT.tx_e=event
Identifies a product-related event. Webtrends Analytics uses this parameter as qualifier in preconfigured measure definitions in order to determine which product to count for a measure. You can use the parameter to report on specific activities by creating a custom report filter that you apply to a custom report.

Note

Webtrends Visitor Data Mart uses this value to qualify certain preconfigured events. For more information, see “Configuring Your Web Site to Collect Visitor Data Mart Data” in the Visitor Data Mart User’s Guide.

Note

Even if there are multiple values specified in the WT.pn_sku (Products), WT.tx_u (Units) and WT.tx_s (Revenue) parameters, the WT.tx_e should contain a single value (the same event applies to the entire page view).

You can pass a custom value for this parameter, or if you want to track product purchases, product views, product cart additions, and product cart removals, pass one of the following values:

WT.tx_e=p
Required by Webtrends Analytics and Visitor Data Mart to identify a product purchase. Although Webtrends Analytics does not use WT.tx_e=p to determine whether a visitor is a buyer (WT.vr_brws), Visitor Data Mart does. Instead Webtrends Analytics uses WT.tx_s to determine whether the visitor is a buyer. In addition, you can use the Invoice query parameters to include invoice number, date, and time for the purchase. For more information, see “Invoice Parameters."

WT.tx_e=v
Required by Webtrends Analytics and Visitor Data Mart to identify a product view.

WT.tx_e=a
Identifies a product cart addition.

WT.tx_e=r
Identifies a product cart removal.

WT.tx_cartid

WT.tx_cartid=CartIdentifier
Pass a unique value to identify a visitor’s cart.

Note

Visitor Data Mart uses this parameter to identify events associated with a specific cart. For more information, see “Configuring Your Web Site to Collect Visitor Data Mart Data” in the Visitor Data Mart User’s Guide.


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