---
title: "Search Engine Parameters"
slug: "search-engine-parameters"
updated: 2020-04-16T21:03:46Z
published: 2020-04-16T21:03:46Z
canonical: "onpremises.webtrends.help/search-engine-parameters"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://onpremises.webtrends.help/llms.txt
> Use this file to discover all available pages before exploring further.

# Search Engine Parameters

The Search Engine parameters keep track of initial and most recent search engines and search engine phrases for a visitor. These parameters work in conjunction with the `WT.srch` parameter to determine whether the referring search engine was from a paid search phrase. Webtrends generates and maintains these parameters when you enable Visitor History and select the Search Engine History category in your profile. For more information, see “Visitor History Parameters.”

#### WT.vr.ise

`WT.vr.ise=InitialSearchEngine` Webtrends generates this Visitor History parameter to track the visitor’s initial search engine. This parameter contains the string identifying the initial search engine for a visitor. The parameter is generated with the hit where it is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

#### WT.vr.isep

`WT.vr.isep=InitialSearchEnginePhrase` Webtrends generates this Visitor History parameter to track the visitor’s initial search engine phrase. This parameter contains the string identifying the initial search engine phrase for a visitor. The parameter is generated with the hit where the search engine is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

#### WT.vr.ipd_se

`WT.vr.ipd_se=InitialPaidSearchEngine` Webtrends generates this Visitor History parameter to track the visitor’s initial paid search engine. This parameter contains the string identifying the initial paid search engine for a visitor. A paid search engine referrer is identified by a `WT.srch=1` parameter in the query field of hit query string. The `WT.vr.ipd_se` parameter is provided with the hit where it is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

#### WT.vr.ipd_sep

`WT.vr.ipd_sep=InitialPaidSearchEnginePhrase` Webtrends generates this Visitor History parameter to track the visitor’s initial paid search engine phrase. This parameter contains the string identifying the initial paid search engine phrase for a visitor. A paid search engine referrer/phrase is identified by a `WT.srch=1` parameter in the query field of hit query string. The `WT.vr.ipd_sep` parameter is provided with the hit where it `WT.vr.ipd_se` is recognized. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is first recognized. The parameter is not provided until it has been recognized and set to the initial value.

#### WT.vr.iog_se

`WT.vr.iog_se=InitialOrganicSearchEngine` Webtrends generates this Visitor History parameter to track the visitor’s initial organic search engine. This parameter contains the string identifying the initial organic search engine for a visitor. An organic search engine referrer is identified by the lack of a `WT.srch=1` parameter in the query field of hit query string. The `WT.vr.iog_se` parameter is provided with the hit where it is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

#### WT.vr.iog_sep

`WT.vr.iog_sep=InitialOrganicSearchEnginePhrase` Webtrends generates this Visitor History parameter to track the visitor’s initial organic search engine phrase. This parameter contains the string identifying the initial paid search engine phrase for a visitor. An organic search engine referrer/phrase is identified by the lack of a `WT.srch=1` parameter in the query field of hit query string. The `WT.vr.iog_sep` parameter is provided with the hit where `WT.vr.iog_se` is recognized. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is first recognized. The parameter is not provided until it has been recognized and set to the initial value.

#### WT.vr.r_se

`WT.vr.r_se=MostRecentSearchEngine` Webtrends generates this Visitor History parameter to track the visitor’s most recent search engine. This parameter contains the string identifying the most recent search engine for a visitor. The `WT.vr.r_se` parameter is provided with the hit where it is recognized as the referring site. The value of the parameter changes whenever a new search engine is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

#### WT.vr.r_sep

`WT.vr.r_sep=MostRecentSearchEnginePhrase` Webtrends generates this Visitor History parameter to track the visitor’s most recent search engine phrase. This parameter contains the string identifying the most recent search engine phrase for a visitor. The `WT.vr.r_sep` parameter is provided with the hit where `WT.vr.r_se` is recognized as the referring site. The value of the parameter changes whenever a new search engine/search engine phrase is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

#### WT.vr.rpd_se

`WT.vr.rpd_se=MostRecentPaidSearchEngine` Webtrends generates this Visitor History parameter to track the visitor’s most recent paid search engine. This parameter contains the string identifying the most recent paid search engine for a visitor. A paid search engine referrer/phrase is identified by a `WT.srch=1` parameter in the query field of hit query string. The `WT.vr.rpd_se` parameter is provided with the hit where it is recognized as the referring site. The value of the parameter changes whenever a new search engine is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

#### WT.vr.rpd_sep

`WT.vr.rpd_sep=MostRecentPaidSearchEnginePhrase` Webtrends generates this Visitor History parameter to track the visitor’s most recent paid search engine phrase. This parameter contains the string identifying the most recent paid search engine phrase for a visitor. A paid search engine referrer/phrase is identified by a `WT.srch=1` parameter in the query field of hit query string. The `WT.vr.rpd_sep` parameter is provided with the hit where `WT.vr.rpd_se` is recognized as the referring site. The value of the parameter changes whenever a new search engine/search engine phrase is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

#### WT.vr.rog_se

`WT.vr.rog_se=MostRecentOrganicSearchEngine` Webtrends generates this Visitor History parameter to track the visitor’s most recent organic search engine. This parameter contains the string identifying the most recent organic search engine for a visitor. An organic search engine referrer/phrase is identified by the lack of a `WT.srch=1` parameter in the query field of hit query string. The `WT.vr.rog_se` parameter is provided with the hit where it is recognized as the referring site. The value of the parameter changes whenever a new search engine is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

#### WT.vr.rog_sep

`WT.vr.rog_sep=MostRecentOrganicSearchEnginePhrase` Webtrends generates this Visitor History parameter to track the visitor’s most recent organic search engine phrase. This parameter contains the string identifying the most recent organic search engine phrase for a visitor. An organic search engine referrer/phrase is identified by the lack of a `WT.srch=1` parameter in the query field of hit query string. The `WT.vr.rog_sep` parameter is provided with the hit where `WT.vr.rog_se` is recognized as the referring site. The value of the parameter changes whenever a new search engine/search engine phrase is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.