---
title: "Products Parameters"
slug: "products-parameters"
updated: 2020-04-16T20:37:28Z
published: 2020-04-16T20:37:28Z
canonical: "onpremises.webtrends.help/products-parameters"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://onpremises.webtrends.help/llms.txt
> Use this file to discover all available pages before exploring further.

# Products Parameters

You can use Products parameters to report on transaction activity for products on your site. Several preconfigured custom reports use these query parameters.

These parameters support multiple values except where noted. When multiple values are passed, the order of the values is important because they correlate to other parameters. For example, multiple product values for the `WT.pn_sku` parameter correlate to the number of units passed in the `WT.tx_u` parameter.

          Note

          

You cannot use these query parameters as dimensions and measures in Scenario Analysis funnels. Products parameters are hit-based while scenario parameters are visit-based and should not be used together in reports.

#### WT.pn_sku

`WT.pn_sku=productSKU[;...]` Identifies the SKU (a unique numeric identifier) of the product.

          Note

          

Visitor Data Mart also uses this parameter. For more information, see “Configuring Your Web Site to Collect Visitor Data Mart Data” in *Visitor Data Mart User’s Guide*

          Note

          

`WT.pn_sku` replaces the `WT.pn` and `WT.pc` parameters. `WT.pn` represented the name of the product. `WT.pc` represented the category of the product.

#### WT.pn_id

`WT.pn_id=productID[;...]` Optional: Identifies the product identifier of a product. If possible, product IDs should be unique values to preserve lookup data integrity. The following parameters are automatically added by the product translation process when the product SKU is found in the product translation file. For more information about translation files, see “Using Lookup Tables for Analytics Reports” in the *Administration User’s Guide.*

          Note

          

Product IDs typically map to multiple Product SKUs. For example, a sporting goods company might have an item with a specific ID and several SKUs corresponding to various colors.

#### WT.pn_fa

`WT.pn_fa=productFamily[;...]` Identifies the family of the product.

#### WT.pn_gr

`WT.pn_gr=productGroup[;...]` Identifies the group of the product.

#### WT.pn_sc

`WT.pn_sc=productSubCategory[;...]` Identifies the sub-category of the product.

#### WT.pn_ma

`WT.pn_ma=productManufacturer[;...]` Identifies the manufacturer of the product.

#### WT.pn_su

`WT.pn_su=productSupplier[;...]` Identifies the supplier of the product.