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    Products Parameters
    • 16 Apr 2020
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    Contents

    Products Parameters

    • Updated on 16 Apr 2020
    • 1 Minute to read
    • Contributors
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    Article summary

    You can use Products parameters to report on transaction activity for products on your site. Several preconfigured custom reports use these query parameters.

    These parameters support multiple values except where noted. When multiple values are passed, the order of the values is important because they correlate to other parameters. For example, multiple product values for the WT.pn_sku parameter correlate to the number of units passed in the WT.tx_u parameter.

    Note

    You cannot use these query parameters as dimensions and measures in Scenario Analysis funnels. Products parameters are hit-based while scenario parameters are visit-based and should not be used together in reports.


    WT.pn_sku

    WT.pn_sku=productSKU[;...]
    Identifies the SKU (a unique numeric identifier) of the product.

    Note

    Visitor Data Mart also uses this parameter. For more information, see “Configuring Your Web Site to Collect Visitor Data Mart Data” in Visitor Data Mart User’s Guide

    Note

    WT.pn_sku replaces the WT.pn and WT.pc parameters. WT.pn represented the name of the product. WT.pc represented the category of the product.


    WT.pn_id

    WT.pn_id=productID[;...]
    Optional: Identifies the product identifier of a product. If possible, product IDs should be unique values to preserve lookup data integrity. The following parameters are automatically added by the product translation process when the product SKU is found in the product translation file. For more information about translation files, see “Using Lookup Tables for Analytics Reports” in the Administration User’s Guide.

    Note

    Product IDs typically map to multiple Product SKUs. For example, a sporting goods company might have an item with a specific ID and several SKUs corresponding to various colors.

    WT.pn_fa

    WT.pn_fa=productFamily[;...]
    Identifies the family of the product.

    WT.pn_gr

    WT.pn_gr=productGroup[;...]
    Identifies the group of the product.

    WT.pn_sc

    WT.pn_sc=productSubCategory[;...]
    Identifies the sub-category of the product.

    WT.pn_ma

    WT.pn_ma=productManufacturer[;...]
    Identifies the manufacturer of the product.

    WT.pn_su

    WT.pn_su=productSupplier[;...]
    Identifies the supplier of the product.

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