Most Recent Campaign Parameters

Webtrends generates and maintains these parameters when you enable Visitor History and select the Campaign History category in your profile. For more information, see “Visitor History Parameters."

WT.vr.rac

WT.vr.rac=MostRecentCampaign
Identifies the visitor’s most recent campaign. Of all of the campaigns, the “most recent” campaign is the one that was most recently added to the visitor history table. This is a single value (no multiples allowed). This parameter is not set if the visitor has never had a campaign.

Unique Visitors for Campaigns

You can use the following set of parameters to track unique visitors for daily, weekly, monthly, quarterly, yearly, and lifetime campaigns. The active campaign list is used to determine the values. Therefore, you can get an additional campaign unique visitor when it is referenced again. These parameters are only available for reporting if you use the default campaign translation file. For more information, see “Lookup Tables for Drilldowns” in the Administration User’s Guide.

WT.vr.rac_dc

WT.vr.rac_dc=CampaignDemandChannel
Identifies the campaign demand channel. It is set to the description corresponding to the ID in the translation file.

WT.vr.rac_de

WT.vr.rac_de=CampaignDescription
This parameter is set to the description corresponding to the ID in the translation file.

WT.vr.rac_cr

WT.vr.rac_cr=CampaignCreative
This parameter is set to the creative corresponding to the ID in the translation file. A campaign creative is an attribute of a specific offer, for example, a “Buy Now!” graphic. A specific offer may consist of many creatives.

WT.vr.rac_ct

WT.vr.rac_ct=CampaignCreativeType
This parameter is set to the creative type corresponding to the ID in the translation file.

WT.vr.rac_ma

WT.vr.rac_ma=CampaignMarketingActivity
This parameter is set to the marketing activity corresponding to the ID in the translation file.

WT.vr.rac_mp

WT.vr.rac_mp=CampaignMarketingProgram
This parameter is set to the marketing program corresponding to the ID in the translation file.

WT.vr.rac_of

WT.vr.rac_of=CampaignOffer
This parameter is set to the offer corresponding to the ID in the translation file.

WT.vr.rac_pa

WT.vr.rac_pa=CampaignPartner
This parameter is set to the partner corresponding to the ID in the translation file.

WT.vr.rac_pl

WT.vr.rac_pl=CampaignPlacement
This parameter is set to the placement corresponding to the ID in the translation file.