Installation Referrals from Android Market

Android Market supports the use of the referrer parameter in download links. For campaign attribution, it is useful to know the source of the application install. Android Market sends the referrer to your app at installation time, and the library captures the referrer and persists it for use with event collection methods.

The referrer is always sent by the onConversionEvent method via the WT.fr parameter.

To make use of installation referrals, you must add the following to your Android Manifest file:

<receiver android:name="com.webtrends.mobile.analytics.WTReferrerReceiver" android:exported="true">
 <intent-filter>
          <action android:name="com.android.vending.INSTALL_REFERRER" />
 </intent-filter>
 </receiver>