---
title: "Content Parameters"
slug: "content-parameters-wip"
updated: 2020-04-16T20:31:06Z
published: 2020-04-16T20:31:06Z
canonical: "onpremises.webtrends.help/content-parameters-wip"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://onpremises.webtrends.help/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Parameters

The parameters defined in this section can be used to populate custom reports that include Web 2.0 content information.

#### WT.rss_f
`WT.rss_f=FeedName`
This parameter identifies the RSS subscription feed. To indicate that a feed read request was made for an RSS feed, use this parameter with `WT.rss_ev=f`.

`WT.rss_f=Sports&WT.rss_ev=f` indicates that the RSS feed name `WT.rss_f=`  “sports”  was the object of an RSS feed request event.

To indicate that a subscription request was made for an RSS feed, use this parameter with `WT.rss_ev=s`.

For example, `WT.rss_f=News&WT.rss_ev=s` indicates that the RSS feed name “News” was the object of an RSS subscription event.

#### WT.rss_a
`WT.rss_a=ArticleName`
This parameter identifies the RSS article. Use this parameter with `WT.rss_ev=a.`

`WT.rss_a=Global%20shortage%20of%20flu%20vaccine&WT.rss_ev=a` indicates that the RSS article name “Global shortage of flu vaccine” was the object of an article read request event.

#### WT.rss_ev
`WT.rss_ev=a or f or s`
This parameter identifies the RSS related event that has occurred, such as an article request `WT.rss_ev=a`, feed read request `WT.rss_ev=f`, or subscription `WT.rss_ev=s`. 


#### WT.clip_t
`WT.clip_t=MediaType`
This parameter identifies the type of media that users have accessed. Use this parameter with `WT.clip_n=` and with `WT.clip_ev=`.

`WT.clip_t=Windows%20Media&WT.clip_n=Milton%20Waddams%20Presents&WT.clip_ev=v`

In this example, the clip type `WT.clip_t=` is “Windows Media,” the name of the clip `WT.clip_n=` is “Milton Waddams Presents,” and the event type `WT.clip_ev=v` is view.

#### WT.clip_n
`WT.clip_n=MediaClipName`
This parameter identifies the name of the clip `WT.clip_n=` that users have accessed. Typically, use this parameter with event type, `WT.clip_ev=`,and media type `WT.clip_t=`.

#### WT.clip_ev
`WT.clip_ev=EventType`
This parameter identifies the type of media-related event that has occurred, such as a view of a media event, `WT.clip_ev=v`. 

#### WT.ria_a
`WT.ria_a=ApplicationName`
This parameter identifies the name of the Rich Internet Application (RIA) accessed. Typically, use this parameter with `WT.ria_c=` to identify RIA content, `WT.ria_f=` to identify the RIA feature, and `WT.ria_ev=`to identify the RIA event type.

For example:

`WT.ria_a=Homepage%20interactive%20promo%20with%20video%20and%20mp3&WT.ria_c=Vegas%20video%201&WT.ria_f=Play&WT.ria_ev=play`

In this example, the parameter identifies the RIA application as “Homepage interactive promo with video and mp3,” the RIA content as “vegas,” the RIA feature used as “play,” and the RIA event type as “play.”

#### WT.ria_c
`WT.ria_c=RIAContent`
This parameter identifies the RIA content, `WT.ria_c=. `Typically, use this parameter with `WT.ria_a=`, `WT.ria_f=`, and `WT.ria_ev=`. 

#### WT.ria_f=
`WT.ria_f=RIAFeature`
This parameter identifies the RIA feature accessed, `WT.ria_f=`. Typically, use this parameter with `WT.ria_a=`, `WT.ria_c=`, and `WT.ria_ev=`. 

#### WT.ria_ev=
`WT.ria_ev=RIAEvent`
This parameter identifies the RIA event that has occurred, such as the selection of a button or feature that is part of the RIA application used. Actions taken in the RIA application such as “play,” “zoom,” or “spin” are examples of an RIA event.

#### WT.cgm_t=
`WT.cgm_t=CGMType`
This parameter identifies the type of consumer generated media, `WT.cgm_t=`. Use this parameter with `WT.cgm_ev=`. 

For example:
`WT.cgm_t=Blog&WT.cgm_ev=c`

In this example, the parameter identifies the consumer generated media type as “blog,” and the event `WT.cgm_ev=c` is a comment.

#### WT.cgm_ev=
`WT.cgm_t=CGMEvent`
This parameter identifies the consumer generated media event that has occurred, such as a post (p) or comment (c). 

#### WT.test_v=
`WT.test_v=Variant`
This parameter identifies the test variant, `WT.test_v=` for the web site. This parameter can be populated then used to compare activity such as the scenario step conversion rate of two or more test variants.

For example:
`WT.test_v=Product%20Layout%20B`

In this example, the web site test variant used is “Product Layout B.”