Content Parameters

The parameters defined in this section can be used to populate custom reports that include Web 2.0 content information.

WT.rss_f

WT.rss_f=FeedName
This parameter identifies the RSS subscription feed. To indicate that a feed read request was made for an RSS feed, use this parameter with WT.rss_ev=f.

WT.rss_f=Sports&WT.rss_ev=f indicates that the RSS feed name WT.rss_f= “sports” was the object of an RSS feed request event.

To indicate that a subscription request was made for an RSS feed, use this parameter with WT.rss_ev=s.

For example, WT.rss_f=News&WT.rss_ev=s indicates that the RSS feed name “News” was the object of an RSS subscription event.

WT.rss_a

WT.rss_a=ArticleName
This parameter identifies the RSS article. Use this parameter with WT.rss_ev=a.

WT.rss_a=Global%20shortage%20of%20flu%20vaccine&WT.rss_ev=a indicates that the RSS article name “Global shortage of flu vaccine” was the object of an article read request event.

WT.rss_ev

WT.rss_ev=a or f or s
This parameter identifies the RSS related event that has occurred, such as an article request WT.rss_ev=a, feed read request WT.rss_ev=f, or subscription WT.rss_ev=s.

WT.clip_t

WT.clip_t=MediaType
This parameter identifies the type of media that users have accessed. Use this parameter with WT.clip_n= and with WT.clip_ev=.

WT.clip_t=Windows%20Media&WT.clip_n=Milton%20Waddams%20Presents&WT.clip_ev=v

In this example, the clip type WT.clip_t= is “Windows Media,” the name of the clip WT.clip_n= is “Milton Waddams Presents,” and the event type WT.clip_ev=v is view.

WT.clip_n

WT.clip_n=MediaClipName
This parameter identifies the name of the clip WT.clip_n= that users have accessed. Typically, use this parameter with event type, WT.clip_ev=,and media type WT.clip_t=.

WT.clip_ev

WT.clip_ev=EventType
This parameter identifies the type of media-related event that has occurred, such as a view of a media event, WT.clip_ev=v.

WT.ria_a

WT.ria_a=ApplicationName
This parameter identifies the name of the Rich Internet Application (RIA) accessed. Typically, use this parameter with WT.ria_c= to identify RIA content, WT.ria_f= to identify the RIA feature, and WT.ria_ev=to identify the RIA event type.

For example:

WT.ria_a=Homepage%20interactive%20promo%20with%20video%20and%20mp3&WT.ria_c=Vegas%20video%201&WT.ria_f=Play&WT.ria_ev=play

In this example, the parameter identifies the RIA application as “Homepage interactive promo with video and mp3,” the RIA content as “vegas,” the RIA feature used as “play,” and the RIA event type as “play.”

WT.ria_c

WT.ria_c=RIAContent
This parameter identifies the RIA content, WT.ria_c=.Typically, use this parameter with WT.ria_a=, WT.ria_f=, and WT.ria_ev=.

WT.ria_f=

WT.ria_f=RIAFeature
This parameter identifies the RIA feature accessed, WT.ria_f=. Typically, use this parameter with WT.ria_a=, WT.ria_c=, and WT.ria_ev=.

WT.ria_ev=

WT.ria_ev=RIAEvent
This parameter identifies the RIA event that has occurred, such as the selection of a button or feature that is part of the RIA application used. Actions taken in the RIA application such as “play,” “zoom,” or “spin” are examples of an RIA event.

WT.cgm_t=

WT.cgm_t=CGMType
This parameter identifies the type of consumer generated media, WT.cgm_t=. Use this parameter with WT.cgm_ev=.

For example:
WT.cgm_t=Blog&WT.cgm_ev=c

In this example, the parameter identifies the consumer generated media type as “blog,” and the event WT.cgm_ev=c is a comment.

WT.cgm_ev=

WT.cgm_t=CGMEvent
This parameter identifies the consumer generated media event that has occurred, such as a post (p) or comment (c).

WT.test_v=

WT.test_v=Variant
This parameter identifies the test variant, WT.test_v= for the web site. This parameter can be populated then used to compare activity such as the scenario step conversion rate of two or more test variants.

For example:
WT.test_v=Product%20Layout%20B

In this example, the web site test variant used is “Product Layout B.”