---
title: "Advertising View Parameters"
slug: "advertising-view-parameter"
updated: 2020-04-16T20:26:55Z
published: 2020-04-16T20:26:55Z
canonical: "onpremises.webtrends.help/advertising-view-parameter"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://onpremises.webtrends.help/llms.txt
> Use this file to discover all available pages before exploring further.

# Advertising View Parameters

## Advertising View Parameter

The Advertising View definition uses the `WT.ad` parameter, which supports multiple Advertising Views per page.

#### WT.ad

`WT.ad=Name[;...]` The name of the advertisement viewed on a particular web page. The maximum length for each `Name` is 64 bytes.

## Advertising Click Parameter

The Advertising Click definition uses the `WT.ac` parameter, which supports a single Advertising Click per page. If a page contains multiple ads, you can design the page to respond to clicks so that each click generates a hit to SDC.

#### WT.ac

`WT.ac=Name`

The name of the advertisement clicked to reach a particular web page. To capture this information, the Advertising Click must contain an external redirect back to the client. The redirect needs to include the necessary code to generate a hit to SDC or Webtrends OnDemand. The maximum length for each *Name* is 64 bytes.