---
title: "Advertising View Parameters"
slug: "advertising-view-parameter"
updated: 2020-04-16T20:26:55Z
published: 2020-04-16T20:26:55Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://onpremises.webtrends.help/llms.txt
> Use this file to discover all available pages before exploring further.

# Advertising View Parameters

## Advertising View Parameter
The Advertising View definition uses the `WT.ad` parameter, which supports multiple Advertising Views per page.

#### WT.ad
` WT.ad=Name[;...]`
The name of the advertisement viewed on a particular web page. The maximum length for each `Name` is 64 bytes.
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## Advertising Click Parameter
The Advertising Click definition uses the `WT.ac` parameter, which supports a single Advertising Click per page. If a page contains multiple ads, you can design the page to respond to clicks so that each click generates a hit to SDC.

#### WT.ac
`WT.ac=Name`

The name of the advertisement clicked to reach a particular web page. To capture this information, the Advertising Click must contain an external redirect back to the client. The redirect needs to include the necessary code to generate a hit to SDC or Webtrends OnDemand. The maximum length for each *Name* is 64 bytes.