Advertising View Parameter
The Advertising View definition uses the WT.ad parameter, which supports multiple Advertising Views per page.
WT.ad
WT.ad=Name[;...]
The name of the advertisement viewed on a particular web page. The maximum length for each Name is 64 bytes.
Advertising Click Parameter
The Advertising Click definition uses the WT.ac parameter, which supports a single Advertising Click per page. If a page contains multiple ads, you can design the page to respond to clicks so that each click generates a hit to SDC.
WT.ac
WT.ac=Name
The name of the advertisement clicked to reach a particular web page. To capture this information, the Advertising Click must contain an external redirect back to the client. The redirect needs to include the necessary code to generate a hit to SDC or Webtrends OnDemand. The maximum length for each Name is 64 bytes.